Earthlink's extremely annoying ad for its high speed Internet: "...what you need to zip." Zip? Who the hell calls using the Internet "zipping"? But the annoyance really ratchets up when perky wife says this "all you need to zip" crap, and smug husband chimes in with "But of course, I do most of the zipping." Wifey says all cutely indignant: "Hey, I'm a really good zipper too!" He smugly says, "You'll learn."
Apparently Earthlink did extensive market research and chose as its target tiresome dipshits who call navigating the Internet "zipping" and think women are cutely inferior. I'm really not sure that this is a target market I'd be shooting for if I wanted to stay in business.